Interact with your online Demographic
For over three years our company has been working with Avon Corporation and their home based sales force of over 600,000 US representatives. The Avon Representative is between the ages of 18-60 years of age and their sales force is primarily women. Our company was contracted by Avon to provide an affordable localized marketing initiative that would.
1. Make their Reps more comfortable making online purchases.
2. A More web savvy sales force. It’s been the goal of Avon Corporation over the last 4 years to shift their communications and product distribution amongst their sales reps to a web based system in order to reduce costs and increase productivity. The dilemma they faced was that a large percentage of their sales force is from the pre-internet era. Avon viewed the Bumper Banner system as an enticing tool for their sales reps to increase repeat visitation to their Corporate representative site.
3. An affordable and interchangeable method of vehicle advertising. In addition Avon was looking for a cost effective method that would allow their Reps to promote new products as well as recruit new representatives. For example, one cannot purchase any customized vehicle magnet or car door banner at a sign store for under $25. Our system allows an individual to employ an interchangeable vehicle advertising system for under $10.00
With over 200,000 downloads per year we have accomplished this goal and our relationship with Avon Corporation is stronger than ever. In addition we have built a symbiotic grassroots relationships amongst this large and diverse sales force who have come to see the benefit of this program and continually provide us with feedback.
Target Markets
Small business owners and companies- Over the past 3 years we have developed a client base of small to medium sized companies who employ the Bumper Banner product line as a method of do-it-yourself vehicle advertising. From construction contractors, Mortgage & Real Estate Agents companies to Bars and Restaurants, small business owners use our product line to customize their own web based media campaigns.
Bloggers, Political Pundits and Everyday People - While our constitutional freedoms may be under attack as of lately, we still have the right to individual free expression. It’s these types of individuals who take full advantage of the Bumper Banner system and our product line allows one to fully exercise their right to free expression, promotion or anything they wish to express in this fast paced hyper culture we now live in. The internet has created a society where we’re all up to date and in the know, the Bumper Banner keeps your bumper sticker current with the fast pace of the times we live in.
